Flappy Bird Flop | Ill-Prepared for Success

IMG_0391Catching on this past November, in a matter of two months, Flappy Bird took momentum and rose to the number one spot in the Apple App Store and Google Play, earning a reported $50K a day through advertisements.

And just as quickly as it rose to the top, it’s gone.

While Flappy Bird creator, Nguyen Ha Dong, didn’t specify exactly why he “cannot take this anymore,” and that he now hates the game, one might surmise that the success got to him.

Not entirely sure how $50K a day gets to you…

Regardless of what aspect of his success led Nguyen Dong to this decision, it’s clear that he wasn’t ready for it. He mentioned in a Twitter post just four days prior to his big announcement that he just wanted peace — that the press was seeking him out regularly. As many people that supported the app, there were just as many that complained on Dong’s Twitter account daily. And all of that got me to thinking…

As entrepreneurs and business owners, do we ever really prepare ourselves for success? We often spend hours a day taking preventative measures for failure and putting plans into place for worst-case scenarios, but what if the opposite occurs? Why do we rarely take the time to prepare for the pressure that comes with our passion actually becoming a successful venture?

The Road Rarely Considered
These questions apply to me, without a doubt. I’m a perpetual optimist in most every aspect of my life. But when it comes to my businesses, I’ve spent a lot of time dealing with the here and now — working my tail-end off to get better results. Very little contemplation has been devoted to the ramifications of a success story.

What if it happens practically overnight like it did for Nguyen Dong? Yeah, the chances of that are pretty slim, but shouldn’t we take the time to examine the possibility?

And beyond considering it, shouldn’t we have a plan in place — as in, written down — in case our wildest dreams come to fruition?

In a TechCrunch article released a week prior to Nguyen Dong’s announcement, he was quoted as telling game fans, “I have no resources to do anything else beside uploading the game.” So, basically, this guy’s seen his dream of creating a successful game come true, and he’s the only person managing that success (he also told TechCrunch that, while his website says “we,” he’s the only person working at GEAR, his gaming company). I would guess that could get overwhelming for sure. That’s a lot to take on alone. Not to mention all of the attention that comes with his success clearly disrupting the solitude he’s accustomed to.

The Optimist’s Blueprint
So, lesson learned. Let’s all take some time to consider what our success story would actually mean for our business(es). When putting together youroptimist blueprint consider the following:

  • How many employees would you need to run your business if you reached your success goals?
  • What areas of the business would you want to remain the point person on?
  • Is there a stopping point — a cap — to your success that you don’t want to exceed? When will you say ‘no’ so that you maintain the priorities that really matter (you know… family and stuff)?
  • Are there things you should be doing now to be ready, such as bringing in a business partner or hiring an assistant?
  • Will working out of your basement be an ideal situation, or would you need office space? What would that look like? What would you need to accommodate your product’s success?
  • Will you need to put a work schedule in place so you don’t need to get overwhelmed (again with the balancing priorities thing)? What would be ideal?

This is just the beginning of all that you… we… need to consider. After all, this is what we’re shooting for, isn’t it? Success? We all want to get there, so it’s probably a good idea to be ready if the unexpected — yet desired — occurs.

Otherwise, we might end up floppy, rather than a happy flappy.

(originally posted on Ink’d Content)


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